Show Effects
I defined this advertisement as the show effects. I loved the idea they used in this ad; one who skateboarding changed to snowboarding as one went through the Polo. It definitely explains the effect of Polo mint candy without saying a word, additionally the idea of using mint candy with hole because it already tells us how cool the candy taste would be.
Exaggeration
First of all, I like any ads that are from Mini Cooper. There ideas are simple and innovative; they interpret the singular idea into the ads in variety of ways. This print ad also gave me a laugh and made me thinking of the car, which does not shown in the ad. Obviously, no other cars can pass that test drive, but the exaggeration they used in this ad successfully delivered their messages to the audiences.
Mixing and Matching
Sometimes the product gets more powerful effects associating with different things. Just like the Oreo with milk, Lotus and coffee is a great combination that can be presented in the advertisement. In this print ad, the cup is holding Lotus basket in his arms, in which it always together. Although I liked the idea, the way they displayed with the image is not showing enough impacts for people to remember.
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