Outdoor Ads (Billboard)

Billboard is an outdoor advertising structure that typically found in place where many people passed through. Although outdoor advertising reaches fewer people than any other advertisements, it has the most powerful strength to deliver the messages to the audiences that people would never forget of what they have just saw. Outdoor ad is used the most creative and unexpected strategies that people would surprise and remember it favorably.

Nintendo WiiSports

Outdoor advertising can be anywhere, anytime and it is for anyone. This is an outdoor ad from Nintendo WiiSports and is located at the tennis court. In the image, two tennis players are standing at the tennis court and the tagline says “Never play alone again”. This really made a strong connection with the audiences and successfully delivered message. When I saw this ad, it did not simply placed a great location, but the image in the ad, is really touching emotions that made me think of myself playing Nintendo Wii with my family and friends.

Adidas Soccer Shoe

Location is very important in outdoor advertisement because it typically reaches the few audiences, so I think it is important to research on the target audiences first and set up the location where they would place their ad. What I found for outdoor ad is from Adidas Soccer Shoe. First of all, it placed in the shopping mall where many people go for shopping with different purposes. What makes this ad so creative is that the soccer shoe’s size is big as the one automobile. I have never seen that big size of shoe in any where in the shopping mall and this is why outdoor ad is fun and excited, thinking outside of the world. Comparing the size with the car is a great way of grabbing people’s attentions.

Jamaican Braids

Also I realized though this blog post homework that the outdoor ad is not always to be projected with something gigantic poster. It can be simple and small like the ads posted on the wall. This is one example of an outdoor ad that I normally see at the bus stop. It is an ad for Jamaican braids and the image is shown the full hair braids of man. At the bottom, it typed the name and the phone number for each hair braid. This is very creative way of grabbing people’s attention. Although this ad is small and the form is probably similar as other posters, the idea is remarkable that people who do not have any interest on Jamaican Braid, would easily put their interests because of this ad.

Print Ads: Without Words

Some people might think that presenting only a visual image in print ad is a risky way because it can be much hard to deliver the message to the audience. However, it also can be the most effective way of delivering message to the audience because the image is alive and tells a lot of messages than words do.



1. SONY
The print ad that I found is a digital camera from Sony. The image they presented in the ad is so powerful that I instantly caught the message they were trying to say. The man who is a professional photographer is taking a picture and this man is holding a camera on his hand. His hand, however, is not actually holding a camera; he seems he is holding other camera, the professional and the bigger one. Then, the camera from Sony is placed between his hands and that is pretty much everything that the image shows in this ad. One singular and powerful message that I got from this ad is that Sony camera has all the functions and performances as the professional cameras have and it is much smaller than any other. This ad successfully delivered the product’s singular strength that no other competitors have.



2. Panasonic
This is also a great image presented in the print ad, the Viera 3D TV from Panasonic. There is a girl with 3D glasses, standing in her house and she is kicking a dinosaur (or Robot) out and telling them to go back into the TV. The images presented in humorous way because the dinosaur (Robot) is putting their heads down and going back where they came from. In the TV screen, on the other hand, I see the robots or dinosaurs fighting and the contrast of the situation between the TV and home made me laugh. Message was clear and I liked the way they presented the situation in the image.



3. Adidas
This ad typically grabbed my interest and made me think for moment, trying to figure out what this ad is trying to tell me. The color they used was so vivid and showing only one singular color made the ad look more powerful and strong. Then, I see the paint is pouring from the top and the paint is making a real shoe. I think this is one the most remarkable works in print ad because the image is placed in the center that did not scattered the view point and also the ad did not show the full image of shoe; it shows the process of making show with the paint. This idea was well done and presented in print ad that I actually visited the website and took a look for a while.

3 Ads and 3 Tactics

Show Effects

I defined this advertisement as the show effects. I loved the idea they used in this ad; one who skateboarding changed to snowboarding as one went through the Polo. It definitely explains the effect of Polo mint candy without saying a word, additionally the idea of using mint candy with hole because it already tells us how cool the candy taste would be.


Exaggeration

First of all, I like any ads that are from Mini Cooper. There ideas are simple and innovative; they interpret the singular idea into the ads in variety of ways. This print ad also gave me a laugh and made me thinking of the car, which does not shown in the ad. Obviously, no other cars can pass that test drive, but the exaggeration they used in this ad successfully delivered their messages to the audiences.


Mixing and Matching

Sometimes the product gets more powerful effects associating with different things. Just like the Oreo with milk, Lotus and coffee is a great combination that can be presented in the advertisement. In this print ad, the cup is holding Lotus basket in his arms, in which it always together. Although I liked the idea, the way they displayed with the image is not showing enough impacts for people to remember.