An Agency that want to work for

As I am taking my first porfolio class, I keep thinking of where I will be working at. I am junior now and time goes pretty fast that the first semester is almost over. As I look through all those great ads from the websites, I just can't wait to meet all those great people who make those creative works .
An ad agency that I want to work at is the Diamond Ogilvy, South Korea. They are not only one of the most famous ad agencies in Korea but also they do work grobally.
They have great, great ads that are posted on the websites, in which they are just remarkable.




Here is one of the example that I found from the Coloribus.
This is an ad for Insititue of Foriegn Languages and their headline for this ad is a " GET THE NATIVE TONGUE".
Many people are having a hard time learning second language and it is almost impossible to speak fluently as the native speaker. One of main reason why people can not speak fluently as natives is the muscle of the tongue. Diamond Ogilvy caught this idea and used this concepts to convince people. They placed the face of person who represents the fluent native speaker of the country and each person is sticking out the tongue which has some of information written down about the Institute of Foriegn Languages.
The headline and visuals are well matched that used creative strategy to grab attention. They also have many creative works that presented in Korea but I think their global projects are even better.

For this winter break, I am going to write a resume and some portfolio for an internship at Diamond Oglivy and hopefully, I will get some result.

Guerilla Ad & Longcopy Ad

Guerilla Advertising
Smoking Campaign

The great advantage of guerilla marketing is that people actually participate and interact with the campaign. It also located in unexpected place where people normally do not see the advertisement. Guerilla advertising is not only giving the opportunity to promote the products or services to people but it also building a great relationship with the audiences.

One of the guerilla campaign that I found from the website is the campaign for quit smoking. Unexpectedly, they created the advertisement around the surface of the garbage can. They made the eye shape on the top of the garbage can and they placed the light colored sand in which people usually turn their smoke fire off. Right under the sand part, there is a headline and it says, “Smoking causes blindness. Quit”. People put out their cigarettes with the sand and this advertising presents that the people literally are damaging their eyes with the cigarette.

This ad is successfully delivered the message by people’s actions that this ad will not only let people know what the consequences will be for smoking but also make people to think about quit smoking. This is a great way to emphasize the message they are trying to say to the audiences and to get involved with people to make the one complete guerilla marketing.



Longcopy Advertising
Mercedes-Benz

In my opinion, a longcopy ad is very hard type of advertising strategies to deliver the message to the audiences. Most people would not read the whole content, and they would not even look at it, if the headline or visual is not interesting. Thus, headline is one of the most important parts in the longcopy advertising because the headline should be interesting enough to make people to read the contents.

What I found for the longcopy advertising is from Mercedes-Benz. When I thought about the longcopy ad for cars, I thought the content would be boring because they will only talk about the performances or the abilities that the car has. When I looked this ad, the headline grabbed my attention and the layout of formatting the texts was somewhat interesting. “A family trip. An emergency stop. The next 0.5 seconds:” this was their headline and they wrote the situation for each person, including you, your wife, your child, your dog and your S-Class.

The first four cases of their reactions were amusing and funny and their main content for this ad, S-Class describes all the performances and functions that can be happened in 0.5 seconds. I think this is done in very creative way, although the subject was quite boring topic. Their design of layout, headline, and contents were great enough to grab people’s attentions and make them to read the whole content.

Ads with Words Only

McDonald’s

First of all, what I found for the ad that uses only verbal solution is from the McDonald’s, the fast food restaurant. The reason why I liked this one is that the ad looked simple and creative. Although the ad has many spaces that left as blank, the words are powerful enough to deliver the message to the audiences. They represented the McDonald’s logo “M” as the sizes, so that they also put XL, L and S. Recently the McDonald reduced the calories of meal so this ad clearly states “It’s not what you had in mind”. I think without stating logical reasons, this simple symbols of word are much better way to convince the people.


Burger King

With showing words only in print ad is fun because we can imagine the typical situation or images that we can instantly think about by looking at the ads. Here is an ad which is quite different from other print ads with verbal solutions because they made a hamburger with words. It shows the expressions relating to the great tastes. “Lecker knackig saftig frisch kross knackig scharf hochgenuss schleck wurze die likht gut geschmacksexplosion Fingerab schleck” translates in English as “Yummy crunchy juicy fresh crisp crunchy sharp pleasure lick the seasoning well likht finger licking taste explosion”


Gorilla Super Glue

This is an ad from Gorilla Super Glue. It took me for awhile to understand their message which they are trying to say. H2O and OIL are the contrast components that do not stick together. This ad is telling me that the Gorilla Super Glue is powerful glue that we join things that are opposite. I kind of liked the concept or idea, but I think this concept went beyond the reality. Glue does not only join things that are opposites but also that are normal. I have seen other ads and they had “IBM and MAC”, “Black and KKK” and etc. Visually the ad is interesting and fun, but the concept is quite difficult to match with the product.

Outdoor Ads (Billboard)

Billboard is an outdoor advertising structure that typically found in place where many people passed through. Although outdoor advertising reaches fewer people than any other advertisements, it has the most powerful strength to deliver the messages to the audiences that people would never forget of what they have just saw. Outdoor ad is used the most creative and unexpected strategies that people would surprise and remember it favorably.

Nintendo WiiSports

Outdoor advertising can be anywhere, anytime and it is for anyone. This is an outdoor ad from Nintendo WiiSports and is located at the tennis court. In the image, two tennis players are standing at the tennis court and the tagline says “Never play alone again”. This really made a strong connection with the audiences and successfully delivered message. When I saw this ad, it did not simply placed a great location, but the image in the ad, is really touching emotions that made me think of myself playing Nintendo Wii with my family and friends.

Adidas Soccer Shoe

Location is very important in outdoor advertisement because it typically reaches the few audiences, so I think it is important to research on the target audiences first and set up the location where they would place their ad. What I found for outdoor ad is from Adidas Soccer Shoe. First of all, it placed in the shopping mall where many people go for shopping with different purposes. What makes this ad so creative is that the soccer shoe’s size is big as the one automobile. I have never seen that big size of shoe in any where in the shopping mall and this is why outdoor ad is fun and excited, thinking outside of the world. Comparing the size with the car is a great way of grabbing people’s attentions.

Jamaican Braids

Also I realized though this blog post homework that the outdoor ad is not always to be projected with something gigantic poster. It can be simple and small like the ads posted on the wall. This is one example of an outdoor ad that I normally see at the bus stop. It is an ad for Jamaican braids and the image is shown the full hair braids of man. At the bottom, it typed the name and the phone number for each hair braid. This is very creative way of grabbing people’s attention. Although this ad is small and the form is probably similar as other posters, the idea is remarkable that people who do not have any interest on Jamaican Braid, would easily put their interests because of this ad.

Print Ads: Without Words

Some people might think that presenting only a visual image in print ad is a risky way because it can be much hard to deliver the message to the audience. However, it also can be the most effective way of delivering message to the audience because the image is alive and tells a lot of messages than words do.



1. SONY
The print ad that I found is a digital camera from Sony. The image they presented in the ad is so powerful that I instantly caught the message they were trying to say. The man who is a professional photographer is taking a picture and this man is holding a camera on his hand. His hand, however, is not actually holding a camera; he seems he is holding other camera, the professional and the bigger one. Then, the camera from Sony is placed between his hands and that is pretty much everything that the image shows in this ad. One singular and powerful message that I got from this ad is that Sony camera has all the functions and performances as the professional cameras have and it is much smaller than any other. This ad successfully delivered the product’s singular strength that no other competitors have.



2. Panasonic
This is also a great image presented in the print ad, the Viera 3D TV from Panasonic. There is a girl with 3D glasses, standing in her house and she is kicking a dinosaur (or Robot) out and telling them to go back into the TV. The images presented in humorous way because the dinosaur (Robot) is putting their heads down and going back where they came from. In the TV screen, on the other hand, I see the robots or dinosaurs fighting and the contrast of the situation between the TV and home made me laugh. Message was clear and I liked the way they presented the situation in the image.



3. Adidas
This ad typically grabbed my interest and made me think for moment, trying to figure out what this ad is trying to tell me. The color they used was so vivid and showing only one singular color made the ad look more powerful and strong. Then, I see the paint is pouring from the top and the paint is making a real shoe. I think this is one the most remarkable works in print ad because the image is placed in the center that did not scattered the view point and also the ad did not show the full image of shoe; it shows the process of making show with the paint. This idea was well done and presented in print ad that I actually visited the website and took a look for a while.

3 Ads and 3 Tactics

Show Effects

I defined this advertisement as the show effects. I loved the idea they used in this ad; one who skateboarding changed to snowboarding as one went through the Polo. It definitely explains the effect of Polo mint candy without saying a word, additionally the idea of using mint candy with hole because it already tells us how cool the candy taste would be.


Exaggeration

First of all, I like any ads that are from Mini Cooper. There ideas are simple and innovative; they interpret the singular idea into the ads in variety of ways. This print ad also gave me a laugh and made me thinking of the car, which does not shown in the ad. Obviously, no other cars can pass that test drive, but the exaggeration they used in this ad successfully delivered their messages to the audiences.


Mixing and Matching

Sometimes the product gets more powerful effects associating with different things. Just like the Oreo with milk, Lotus and coffee is a great combination that can be presented in the advertisement. In this print ad, the cup is holding Lotus basket in his arms, in which it always together. Although I liked the idea, the way they displayed with the image is not showing enough impacts for people to remember.