Guerilla Ad & Longcopy Ad

Guerilla Advertising
Smoking Campaign

The great advantage of guerilla marketing is that people actually participate and interact with the campaign. It also located in unexpected place where people normally do not see the advertisement. Guerilla advertising is not only giving the opportunity to promote the products or services to people but it also building a great relationship with the audiences.

One of the guerilla campaign that I found from the website is the campaign for quit smoking. Unexpectedly, they created the advertisement around the surface of the garbage can. They made the eye shape on the top of the garbage can and they placed the light colored sand in which people usually turn their smoke fire off. Right under the sand part, there is a headline and it says, “Smoking causes blindness. Quit”. People put out their cigarettes with the sand and this advertising presents that the people literally are damaging their eyes with the cigarette.

This ad is successfully delivered the message by people’s actions that this ad will not only let people know what the consequences will be for smoking but also make people to think about quit smoking. This is a great way to emphasize the message they are trying to say to the audiences and to get involved with people to make the one complete guerilla marketing.



Longcopy Advertising
Mercedes-Benz

In my opinion, a longcopy ad is very hard type of advertising strategies to deliver the message to the audiences. Most people would not read the whole content, and they would not even look at it, if the headline or visual is not interesting. Thus, headline is one of the most important parts in the longcopy advertising because the headline should be interesting enough to make people to read the contents.

What I found for the longcopy advertising is from Mercedes-Benz. When I thought about the longcopy ad for cars, I thought the content would be boring because they will only talk about the performances or the abilities that the car has. When I looked this ad, the headline grabbed my attention and the layout of formatting the texts was somewhat interesting. “A family trip. An emergency stop. The next 0.5 seconds:” this was their headline and they wrote the situation for each person, including you, your wife, your child, your dog and your S-Class.

The first four cases of their reactions were amusing and funny and their main content for this ad, S-Class describes all the performances and functions that can be happened in 0.5 seconds. I think this is done in very creative way, although the subject was quite boring topic. Their design of layout, headline, and contents were great enough to grab people’s attentions and make them to read the whole content.