Guerilla Ad & Longcopy Ad

Guerilla Advertising
Smoking Campaign

The great advantage of guerilla marketing is that people actually participate and interact with the campaign. It also located in unexpected place where people normally do not see the advertisement. Guerilla advertising is not only giving the opportunity to promote the products or services to people but it also building a great relationship with the audiences.

One of the guerilla campaign that I found from the website is the campaign for quit smoking. Unexpectedly, they created the advertisement around the surface of the garbage can. They made the eye shape on the top of the garbage can and they placed the light colored sand in which people usually turn their smoke fire off. Right under the sand part, there is a headline and it says, “Smoking causes blindness. Quit”. People put out their cigarettes with the sand and this advertising presents that the people literally are damaging their eyes with the cigarette.

This ad is successfully delivered the message by people’s actions that this ad will not only let people know what the consequences will be for smoking but also make people to think about quit smoking. This is a great way to emphasize the message they are trying to say to the audiences and to get involved with people to make the one complete guerilla marketing.



Longcopy Advertising
Mercedes-Benz

In my opinion, a longcopy ad is very hard type of advertising strategies to deliver the message to the audiences. Most people would not read the whole content, and they would not even look at it, if the headline or visual is not interesting. Thus, headline is one of the most important parts in the longcopy advertising because the headline should be interesting enough to make people to read the contents.

What I found for the longcopy advertising is from Mercedes-Benz. When I thought about the longcopy ad for cars, I thought the content would be boring because they will only talk about the performances or the abilities that the car has. When I looked this ad, the headline grabbed my attention and the layout of formatting the texts was somewhat interesting. “A family trip. An emergency stop. The next 0.5 seconds:” this was their headline and they wrote the situation for each person, including you, your wife, your child, your dog and your S-Class.

The first four cases of their reactions were amusing and funny and their main content for this ad, S-Class describes all the performances and functions that can be happened in 0.5 seconds. I think this is done in very creative way, although the subject was quite boring topic. Their design of layout, headline, and contents were great enough to grab people’s attentions and make them to read the whole content.

Ads with Words Only

McDonald’s

First of all, what I found for the ad that uses only verbal solution is from the McDonald’s, the fast food restaurant. The reason why I liked this one is that the ad looked simple and creative. Although the ad has many spaces that left as blank, the words are powerful enough to deliver the message to the audiences. They represented the McDonald’s logo “M” as the sizes, so that they also put XL, L and S. Recently the McDonald reduced the calories of meal so this ad clearly states “It’s not what you had in mind”. I think without stating logical reasons, this simple symbols of word are much better way to convince the people.


Burger King

With showing words only in print ad is fun because we can imagine the typical situation or images that we can instantly think about by looking at the ads. Here is an ad which is quite different from other print ads with verbal solutions because they made a hamburger with words. It shows the expressions relating to the great tastes. “Lecker knackig saftig frisch kross knackig scharf hochgenuss schleck wurze die likht gut geschmacksexplosion Fingerab schleck” translates in English as “Yummy crunchy juicy fresh crisp crunchy sharp pleasure lick the seasoning well likht finger licking taste explosion”


Gorilla Super Glue

This is an ad from Gorilla Super Glue. It took me for awhile to understand their message which they are trying to say. H2O and OIL are the contrast components that do not stick together. This ad is telling me that the Gorilla Super Glue is powerful glue that we join things that are opposite. I kind of liked the concept or idea, but I think this concept went beyond the reality. Glue does not only join things that are opposites but also that are normal. I have seen other ads and they had “IBM and MAC”, “Black and KKK” and etc. Visually the ad is interesting and fun, but the concept is quite difficult to match with the product.